Post by kmstfatema on Mar 9, 2024 11:07:19 GMT
According to the 2019 Digital Report conducted by We Are Social and Hootsuite, 86% of users declared having made at least one online purchase in January 2019. Of these, 42% did so via a mobile device. Furthermore, it is estimated that sales through eCommerce are destined to increase by 78% by 2020. Given the ever-growing trend, many have approached online sales to increase their sales channels or simply to start a new business activity. However, the opening of online stores has not always produced the desired results. This is because often there has not been the development of an adequate business plan or marketing strategy . There was a lack of knowledge of the market in which one was going to operate, the profile of the reference buyer persona was not carefully traced , but above all little attention was paid to the search for the most suitable business model for one's product.
There are different types of eCommerce and choosing one over Germany Telegram Number Data another could represent a real challenge for those with little experience in the sector. Let's try to clarify by reporting below what the main business models are, analyzing their different characteristics and consequently the advantages and disadvantages they could bring to your business. In this article you can learn more about the following topics: The reference markets for an eCommerce Product types The main business models Sales models 3 Strategies for creating value Attribution models The reference markets for your eCommerce Before analyzing each model in detail we must be very clear about what to sell and above all to whom. Is your business B2B, B2C, C2C, or C2B? If all these acronyms have made your head spin, let's try to better understand what types of sales are available online and which one to choose. When most people think of eCommerce, they think of B2C (business to consumer) sales.
In reality, the B2B market represents a rapidly growing sector as more and more companies decide to invest in multi-channel tools to increase their profitability. There are different types of eCommerce, based on the type of actors involved, let's see them one by one. 1. B2B The B2B model represents professional eCommerce that cater to other companies and not to private customers. The products sold online both in Italy and abroad can be the most disparate: from food products, to raw materials, to semi-finished products for industry or services. The seller can directly produce the goods and/or services or simply act as an intermediary. The purchasing company, for its part, can buy products quickly, transparently and with secure transactions.
There are different types of eCommerce and choosing one over Germany Telegram Number Data another could represent a real challenge for those with little experience in the sector. Let's try to clarify by reporting below what the main business models are, analyzing their different characteristics and consequently the advantages and disadvantages they could bring to your business. In this article you can learn more about the following topics: The reference markets for an eCommerce Product types The main business models Sales models 3 Strategies for creating value Attribution models The reference markets for your eCommerce Before analyzing each model in detail we must be very clear about what to sell and above all to whom. Is your business B2B, B2C, C2C, or C2B? If all these acronyms have made your head spin, let's try to better understand what types of sales are available online and which one to choose. When most people think of eCommerce, they think of B2C (business to consumer) sales.
In reality, the B2B market represents a rapidly growing sector as more and more companies decide to invest in multi-channel tools to increase their profitability. There are different types of eCommerce, based on the type of actors involved, let's see them one by one. 1. B2B The B2B model represents professional eCommerce that cater to other companies and not to private customers. The products sold online both in Italy and abroad can be the most disparate: from food products, to raw materials, to semi-finished products for industry or services. The seller can directly produce the goods and/or services or simply act as an intermediary. The purchasing company, for its part, can buy products quickly, transparently and with secure transactions.