Post by account_disabled on Dec 7, 2023 4:11:46 GMT
Because nowadays consumers know more about information. Consumers begin to distrust what brands communicate. So who do consumers believe?? Consumers will trust people close to them. or the person you like People you follow, pages you follow When we get to this point, influencers are the agents that will help us drive our marketing strategy. But nowadays, influencers are still being used incorrectly. Today the STEPS content team will tell you about the 3 STEPS principles for doing Influencer Marketing correctly. Let's get started. STEPS 1 : Analyze products or services and target customers How to analyze? Analyze what form our products or services are. Our real customers, what do they like, what are they popular with, who do they follow? For example, Our product is brand A pens.
Most of our target customers are students. or those who work About design, such as Phone Number List architects, designers, etc. These groups of people will like and follow famous people in the design industry, such as famous architects. Famous designers, etc. STEPS 2: Choose the appropriate Influencer. Choosing an influencer is not about choosing just anyone. Don't choose just because other people have chosen or because that person has many followers. You also need to look at whether most of the people following the influencer are our customers or can become our customers. We have to choose people who really influence our target audience. Perhaps the selection of superstars It may not produce the expected results. We may waste our budget for no reason. Because our customers do not pay attention to the superstars we choose.
Sometimes we don't always need to hire superstar stars. Nowadays, there are many influencers for us to choose from. There are many different types of people, such as net idols, bloggers, or popular pages. These influencers are not expensive. very expensive Compared to superstar stars For example, Our product or service is a restaurant. We may choose to use an influencer who is a foodie or a Facebook page related to cooking. Or are a blogger who writes stories about various restaurants. Which we choose, in addition to matching our products or services, we also have to check that the followers Are they really followers? Do influencers buy followers? To achieve maximum efficiency in marketing.
Most of our target customers are students. or those who work About design, such as Phone Number List architects, designers, etc. These groups of people will like and follow famous people in the design industry, such as famous architects. Famous designers, etc. STEPS 2: Choose the appropriate Influencer. Choosing an influencer is not about choosing just anyone. Don't choose just because other people have chosen or because that person has many followers. You also need to look at whether most of the people following the influencer are our customers or can become our customers. We have to choose people who really influence our target audience. Perhaps the selection of superstars It may not produce the expected results. We may waste our budget for no reason. Because our customers do not pay attention to the superstars we choose.
Sometimes we don't always need to hire superstar stars. Nowadays, there are many influencers for us to choose from. There are many different types of people, such as net idols, bloggers, or popular pages. These influencers are not expensive. very expensive Compared to superstar stars For example, Our product or service is a restaurant. We may choose to use an influencer who is a foodie or a Facebook page related to cooking. Or are a blogger who writes stories about various restaurants. Which we choose, in addition to matching our products or services, we also have to check that the followers Are they really followers? Do influencers buy followers? To achieve maximum efficiency in marketing.