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Post by account_disabled on Dec 7, 2023 7:25:51 GMT
Decision-making. Should your company be interested in Churn analysis? Find out now! What are the challenges of Churn analytics? The cost of acquiring a new customer and the cost of keeping him It is important to monitor strategic expenses related to acquiring new customers and retaining them. It happens that the cost of acquiring a customer can be four or even five times higher than the cost of keeping him. Employees allows you to run the project yourself. In the absence of competences, enterprises cooperate with external companies, which generates additional costs. Essential data set A wide database allows you to perform more Email Marketing List accurate measurements and obtain more reliable results. A large amount of data allows you to gain knowledge about your customers and, consequently, to understand how to develop your solution. Customer propensity When conducting analysis, it is essential to explore the impact of your actions on the customer. To carry out this diagnosis, it is necessary to collect individual information about the client's profile and behavior. Such an analysis allows you to determine his trust and willingness to resign. Many types of opt-outs During the analysis, remember that an increase in resignation from a service or product can take place in many ways (see point five). In each situation, it should be approached individually and solutions that will increase user.
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