Post by account_disabled on Dec 20, 2023 5:45:07 GMT
According to statcounter , Why Google stood out It is customary to say that in a market, there is a premium for the first entrant. The history of search engines is a great counterexample. Google established itself through a different vision of its founders and in particular of Larry Page. It was in fact he who gave his name to the algorithm that made Google successful: PageRank (where Page comes from Larry Page and the name of the word page like a web page). His idea was to classify web pages (i.e. the results of a Google search) according to their popularity and not according to a quantity of text or a repetition of keywords. Many articles explain in a very technical way how PageRank works. I'm going to deliberately simplify (hoping that the purists won't pounce on me). The principle is to give each page a score from 0 to 10 depending on its popularity and therefore, indirectly on its authority.
This score depends in particular on the links that a page receives from other pages. For example, this is a link Email Data from this article to the article about Larry Page in Wikipedi. For me this is an outgoing link and for Wikipedia an incoming link. When page A' of site A links to page B' of site B, it transmits part of its popularity and authority to it. PageRank is a logarithmic scale (from 0 to 10): the higher you go, the greater the difference. So not all links are equal. A link that comes from a recently created blog has less weight and less impact than a link that comes from a media or an institutional site. At the start, it was mainly the number of incoming links that was taken into account. But there have been numerous slip-ups with a proliferation of more or less serious directories, link farms and automatic tools. Nothing very natural therefore and Google does not like what is not natural.
Algorithm changes have attacked these artificial systems and some sites have had the greatest difficulty recovering. So Google evolved, penalized those who had abused unnatural links and reinforced the requirement for quality in inbound link creation campaigns. Today, PageRank is just one of the many criteria taken into account by Google. Since 2016, Google no longer communicates PageRank. Only tools such as Moz or Majestic SEO allow you to get close to a score that could correspond to PageRank. Professionals agree that there is also a thematic PageRank to the extent that Google integrates semantic elements into its calculation. The PageRank score of a page is therefore linked on the one hand to the quality of the incoming links which point to this page and on the other hand to the quality of the semantic corpus used to write the content.
This score depends in particular on the links that a page receives from other pages. For example, this is a link Email Data from this article to the article about Larry Page in Wikipedi. For me this is an outgoing link and for Wikipedia an incoming link. When page A' of site A links to page B' of site B, it transmits part of its popularity and authority to it. PageRank is a logarithmic scale (from 0 to 10): the higher you go, the greater the difference. So not all links are equal. A link that comes from a recently created blog has less weight and less impact than a link that comes from a media or an institutional site. At the start, it was mainly the number of incoming links that was taken into account. But there have been numerous slip-ups with a proliferation of more or less serious directories, link farms and automatic tools. Nothing very natural therefore and Google does not like what is not natural.
Algorithm changes have attacked these artificial systems and some sites have had the greatest difficulty recovering. So Google evolved, penalized those who had abused unnatural links and reinforced the requirement for quality in inbound link creation campaigns. Today, PageRank is just one of the many criteria taken into account by Google. Since 2016, Google no longer communicates PageRank. Only tools such as Moz or Majestic SEO allow you to get close to a score that could correspond to PageRank. Professionals agree that there is also a thematic PageRank to the extent that Google integrates semantic elements into its calculation. The PageRank score of a page is therefore linked on the one hand to the quality of the incoming links which point to this page and on the other hand to the quality of the semantic corpus used to write the content.